Marketing is a fascinating aspect of business. It's given us awful failures, like "New Coke," but it's also given up epic wins, like the partnership between Shelby American and the Hertz Corporation.
The Shelby GT350 never needed excuses. Carroll Shelby built the 1965 and 1966 GT350s to win races, carry the Mustang banner into genuine motorsport legitimacy, and terrify anything that mistook the ...
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