The shift required for 2026 is clear: Content research must move from trend-first to demand-driven. Search data is the strongest signal of demand we have. When someone searches, they are not browsing ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...

NEW YORK, May 29, 2025 /PRNewswire/ -- The Advertising Research Foundation (ARF) today announced the release of the ARF Handbook for Using AI in Advertising Research (2025), a comprehensive guide that ...

As more viewers watch TV content on other devices, the Advertising Research Foundation calls for the term "TV households" be replaced to "TV accessible households". (Photo by Jakub Porzycki/NurPhoto ...

As AI permeates more areas of business, there is legitimate concern over whether it will eventually take jobs from people. It’s been a big area of debate in the research space, where I’ve worked for ...

Andre Martin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

NEW YORK—The Advertising Research Foundation (ARF) has proposed a new framework that would reclassify how U.S. households connect to TV. It would replace the pay TV ...

Our marketing program prepares you for careers in advertising, market research, media buying, and more, or to continue your education in graduate school. You’ll also gain important skills like clear ...