Remember the report about Apple attempting to secure the rights to air Major League Baseball playoff games? Well, according to Yahoo Sports reporter Kendall Baker, the negotiations didn't go in ...

Apple's rumoured smartwatch project may be more than just an experiment, after Bloomberg reports that a big team is working on the device. At the start of the week, The New York Times and The Wall ...

Apple experiments with a lot of things inside its laboratories, and many of these experiments never see the light of day. One of these experiments is a quite intriguing silicone band for the Apple ...

Apple finally unveiled its take on our generative AI future and that vision is pretty far-reaching. Apple Intelligence — Apple’s brand name for AI — extends across all of Apple’s platforms (the iPhone ...

Fruity cargo cult Apple is considering improving the quality of the cameras in its shiny toys as it experiments with a new concept called “value for money.” Daring Fireball‘s John Gruber claimed on ...