Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

Ad targeting reminds me of the Chicago voting mantra from the 60’s—“vote early and vote often.” You may recall that in the 1960 election, the former Mayor Daley of Chicago used the names of tens of ...

The audiences are created based on historical results from anonymized health records -- pre-diagnosis, diagnoses, prescription fills, procedures and more.

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

For brands in the CPG or FMCG space, it’s about a new standard for targeting and accountability. It’s no longer a case of merely adapting to survive. Instead, it’s about adopting intent-based ...

Comcast is the latest addition to a growing list of TV ad inventory sellers sprucing up their audience targeting to win more advertiser budgets. On Friday, Comcast-owned ad buying platform ...

Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.” Yet, earlier this year, this fundamental feature ...

New First-to-Market Political Ad Exposure Segments Empower Political Marketers to Reach Custom Audiences with Local Level Precision NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Proximic by Comscore (SCOR), ...

What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to ...