The project, led by UM Singapore and Grain & Pixel, employs augmented reality technology and is launched in conjunction with the Great Singapore Sale (GSS) involving most retail stores on Orchard Road ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Aviva is bringing characters to life in its augmented reality campaign. It is designed to raise awareness of the insurance provider’s product offering in the technology market. The campaign, supported ...

Pairing the tactile impact of direct mail with the immersive power of augmented reality (AR) continues to be a winning formula for marketers. As technology evolves and consumer expectations grow, AR ...

Because of the Covid-19 pandemic, many consumers see brick-and-mortar retail through a different lens. Augmented reality has quickly become a core element of marketing and retail strategies, as nine ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Lexis Public Relations was briefed by leading specialist IT recruitment website, CWJobs.co.uk, to create an integrated campaign that would boost job seeker traffic to the website and assure recruiters ...

Customers are used to scrolling TikTok and seeing ads. But they’re not so familiar with brands’ mascots crashing concerts or seeing/scanning street posters and then immediately experiencing an ...

Breakfast is the most important meal of the day, and apparently an ideal time to target kids with an augmented reality campaign. This international campaign promotes "Rio," a 20 th Century Fox ...