BMW has faced plenty of backlash over the years for trying to charge extra for certain car features through subscriptions, but the company shows no signs of stepping away from this approach. Instead, ...

According to BMW, subscriptions could be useful for those who change their mind about a feature during their ownership ...

BMW's Driving Assistant Plus is an advanced driver assistance system (ADAS) package designed to make driving easier and safer. It combines several camera- and radar-based systems that help with ...

In the iX3, BMW plans to offer features such as the 360-degree surround-view camera and the Driving Assistant Pro package on ...

Qualcomm (QCOM) and BMW (BMW.DE) unveiled the chip giant's new Snapdragon Ride Pilot platform for automated driving (AD). Available first in BMW's new iX3 SUV, the setup uses Qualcomm's Snapdragon ...

And, with a four-brain centralized processing computing system that leaps ahead of the traditional systems by consuming ...

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this innovative technology integrates drivetrain, ...

BMW’s cars rarely come cheap, and that’s very much by design. Behind the blue-and-white roundel sits a global web of ...