In the three years since the pandemic began, marketing trends have gone through several different phases. The complete dependence of consumers on e-commerce during the lockdown period has opened ...

The number of businesses using influencer marketing is growing at a rapid pace. Two-thirds of marketers plan to spend more on influencers than they have in previous years, according to a 2019 survey ...

As marketers wrangle for consumers' attention amid an explosion of clutter on every channel, it's no wonder Influencers have become such important commercial facilitators. In a crowded room, in short, ...

Influencer marketing is not a new phenomenon. It existed as brand endorsements and was limited only to celebrities and later to a few bloggers. The stats suggest – nearly 3.98 million of the world’s ...