As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

Each medium can accomplish worthwhile goals: pithy, funny advertising copy (text ... One excellent example that illustrates the cross-cultural reach of great branding and design is Singapore's ...

Artificial Intelligence (AI) is transforming the landscape of digital marketing, enabling businesses to optimize strategies and enhance customer experiences like never before. Companies are ...

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.

In the world today, we are very interconnected. Local brands have a golden ticket to other markets that were initially ...

Marketing leaders should consider how ... create a detailed backstory that shapes how the brand interacts. Provide clear examples of how the brand might respond in various unique scenarios.