Lego bricks come in a ridiculously vast array of sizes and shapes, but the company is unveiling an entirely new take on its classic shape at CES 2026. Meet the Lego Smart Brick, a standard-sized 2 x 4 ...

LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...

Legos you can wear on your feet are coming soon. And fans aren't sure how to feel.

At CES 2026, Lego revealed a whole new kind of brick - the Lego Smart Brick. Far more than just a light-up brick, Lego has ...

Lego on Tuesday announced a new high-tech innovation that aims to change how people interact with its iconic building sets. Revealed at the CES show in Las Vegas, the new Lego SMART Brick introduces ...

Since modern Lego bricks debuted in 1958, their color scheme has undergone a transformation from just a handful to more than 110 at the peak in 2004. The palette has evolved, grown and shrunk over the ...

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...

Warm Pink joins Blue Violet as two of Lego's new colors for its 2026 sets. The new official pink is reminding fans of classic set lines like Paradisa.

When people talk about CES, they’re usually talking about the future — not toys. CES (short for the Consumer Electronics Show) is where tech companies go to unveil their next big ideas, from ...

As you move into the gorgeous city of Brick Bay in LEGO Fortnite Brick Life, your first order of business is to put down roots by securing a home. However, because Brick Life doesn't have a ...