A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

Read the original article on Purewow. PSA: Teeth whitening pens have officially entered the chat. And with the promise of being an easier, less messy (and potentially faster) method than ...

The new tooth-whitening algorithm allows shoppers to simulate the results of Colgate’s Optic White Overnight Teeth Whitening Pen in seconds. NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading ...

Add Yahoo as a preferred source to see more of our stories on Google. As a society, we’re constantly bombarded with images of celebrities, models and politicians with perfect, photo-ready teeth, which ...

When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...

Whiter teeth for $19? Yes, please.

Perfect, Colgate debut AR-powered teeth whitening experience Both companies have joined forces on a tooth whitening algorithm that showcases the Colgate Optic White Overnight Teeth Whitening Pen ...

Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer and retail ...