Traditional competitive analysis can be helpful for businesses that truly understand their customers’ needs, but that approach is inadequate and possibly dangerous for companies that don’t. Many ...

Traditional metrics don't tell us the one thing that determines forward success: how fast the company can translate signals into outcomes.

One of the most important steps before investment is to evaluate the competitive advantage of a company. This indicates those special attributes or strategies that give it an edge over its competitors ...

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Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

Accounting firms are facing unprecedented challenges. With the rise of automation, changing client expectations and staffing challenges, traditional differentiation strategies such as competitive ...

Defining a Powerful Competitive Advantage Types of Network Effects Key Metrics for Evaluating Network Strength Use Network Effects to Strengthen Client Portfolios While many companies chase trends, a ...