In business, there are few things that can guarantee your success as much as a persuasive sales letter. It can make all the difference between success and failure. Seriously. They do. And if you're ...

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According to the email marketing platform Campaign Monitor, the average landing page conversion rate across all industries — the number of people who will sign up, purchase or convert on your offer — ...

McGuire shared his views on what it takes to create memorable copy and engaging case studies, as well as the role of tailored copy when approaching ABM and how copywriting is a craft that needs ...