The design brief is an integral part of any serious design project, a typically written mission statement that crystallizes the rules to live by dictated by the creative or the client, or a consensus ...

One of the great challenges is to translate business vision into creative execution. Indeed, many creative marketing projects get underway without a common set of expectations between executive ...

It can be a source of disdain, mocked for slipshod superficiality. Or it can be a treasure map, prized for its insights. Either way, the creative brief is saddled with significant responsibilities.

A good creative brief is one of the most powerful tools that any marketer has. It clarifies expectations, saves time and helps creative professionals produce work that not only looks and sounds ...

Two years since the launch of ChatGPT, it would be hard to find a design team that hasn’t explored or exploited AI for creative tasks in ways that 10 years ago would seem unthinkable, but what many of ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 hours ...

Career organisation Graduate Prospects has tasked Manchester design firm Eskimo Creative with refreshing and developing its publishing portfolio. The agency will oversee brand development, as well as ...