It's been a long time coming, but in Chicago as elsewhere, the line between traditional and digital marketing is barely visible, if not altogether gone. The numbers reflect the increasing importance ...

"Relevance" is a term thrown around a lot in the marketing world. Sometimes it's associated with (or confused for) "targeting," though the two aren't synonymous. In marketing, relevance is used as a ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Is your company using the right metrics to measure marketing success? According to Rob Begg, CMO of relationship analytics platform Introhive, there are a few key metrics digital marketers should know ...

A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a starting point. You can build many different ...

Choose your path to attracting an audience and taking advantage of SEO with this variety of digital marketing courses. Digital marketing is key for businesses that wish to increase brand awareness and ...

Become more marketable as an employee and candidate with our digital marketing courses and certificate. Today's marketers must think strategically and consider consumer trends, digital versus ...

Is it worth it to earn a digital marketing degree or better to get hands-on experience? Check out the pros and cons of each career path. So you want to be a digital marketer. Whether you have ...