In this day and age of glitter eyeshadow and high-def, Instagram-worthy makeup, ensuring your eyeshadow game stays on point is crucial. And between sun exposure, sweat streaks, facial sunscreen, ...

Have you ever spent 30 minutes expertly applying your eye makeup in the morning only to look in the mirror come mid-day and wonder why in the world your lids look so smudged? It's happened to the best ...

It's hot AF outside, and we're feeling inspired to wear bold and bright makeup again because it's an ultimate mood-booster, so we're dusting off our bright lipsticks, most colorful eyeliners, and bold ...

Do I need eye primer? Have you ever caught a glimpse of your makeup a few hours after applying and noticed it creasing, fading or smudging? Even eyeshadow formulas touting their long-lasting ...

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Eyeshadow bases are designed to enhance and intensify your eyeshadow color. They have a sticky texture that helps the eyeshadow grip to your lid and stay on longer. Some bases can double as concealer ...