Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn’t anymore.” And they’re right. A 2024 study by SparkToro CEO Rand ...

Months after releasing the first installment of new research benchmarking the future of advertising, WPP Media is taking a core component from concept to an operational framework the agency and its ...

Veteran Made co-founder and Executive Producer Carey Kight shares how his years in the Air Force prepared him to break into advertising.

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Marketing stands at an inflection point. Artificial intelligence generates campaign concepts within seconds, tests thousands of variations simultaneously and identifies optimal messaging while ...

Marketing is moving faster than ever, and somehow, it’s getting shallower. The industry’s obsession with immediacy has created a landscape defined by noise: endless reels, AI-driven trends and ...

For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or ...

Three in four (73%) B2B marketing decision makers say the future of advertising in 2030 and beyond will have increased reliance on artificial intelligence for generating creative, which was the top ...

The pandemic fundamentally rewired consumer behaviour. Amid the chaos, people, especially younger generations, turned inward. They began craving connection, comfort and authenticity, not polished ads ...

Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at ...

Zeta Global Announces Exclusive Programming at CES 2026, Exploring the Future of AI-Powered Marketing and Evolution of Athena by Zeta™ Dan Ives, Chairman of Eightco to join Zeta’s Co-founder, Chairman ...