You may have seen reports that Grand Theft Auto VI will cost $80 or $100, stated either as a fact, a leak, or a rumor. It’s not true, at least not yet. Matthew Ball, the CEO of media analyst and consulting firm Epyllion,

A new market analysis suggests that breaking the current $70 price barrier on games could help ameliorate some of the challenges, and that Grand Theft Auto VI could be the one to do it. “In 2025, GTA VI’s impact on player hours and revenues will be mixed as it launches console-only and severely cannibalizes hours/spend that would go to other titles,

All going to plan, GTA 6 will finally be with us this year. Set for a fall 2025 launch, the next chapter of the enduring Grand Theft Auto series has been several years in the offing, with a series of high-profile leaks, batshit internet rumours, and one single GTA 6 trailer punctuating the journey.