Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

You know you’re supposed to “watch CAC.” An investor asked about it last pitch. Your dashboard shows numbers moving, but ...

Customer acquisition cost (CAC): The metric that keeps CMOs awake at night, CFOs grumbling about marketing spend, and CEOs demanding “more growth, faster!” Few metrics in the banking and fintech arena ...

Customer acquisition cost (CAC) refers to the total amount of money your business spends to get a paying customer.

Forbes contributors publish independent expert analyses and insights. I do mergers & acquisitions in retail/consumer and write about trends. The cost of marketing to consumers has become astronomical.

Learn what an acquisition premium is, why companies pay it, and how it affects M&A transactions by comparing a firm's real value to its acquisition cost.

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

What is best: buy, borrow, lease or rent? The question comes up often, and there are no right answers, only intelligent choices. Although cost is certainly important, it is not the overriding ...

Hotels are facing rising customer acquisition costs as new digital marketing regulations and privacy rules reshape how they attract and convert guests online. A recent report from hotel technology ...

Explains when home-loan interest can be added to the cost of acquisition and how the AY 2024-25 amendment blocks double ...