As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding Shorts into ...

YouTube Shorts are about to get a longer playing time. The video platform’s TikTok-like short-form format will triple the maximum length of videos, boosting it from 60 seconds to 3 minutes. Starting ...

YouTube shorts can finally be fully created, using the YouTube mobile app. I made a video last year, showing you how to create YouTube shorts using editing software and then posting it to YouTube and ...

A year after turning on monetization, YouTube Shorts isn’t quite a TikTok killer, but it’s given creators a new revenue stream. A year after turning on monetization, YouTube Shorts isn’t quite a ...

YouTube Shorts, the shortform platform from Google-owned video giant YouTube, has seen massive success since its launch in September 2020. Today, an estimated 1% of all waking human hours are spent ...

Anyone doubting that shorter is better, at least in terms of how social media is evolving the past couple of years, need only look at statistics measuring the booming popularity with the briefest bits ...

With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used ...

YouTube Shorts are about to get quite a bit longer. Starting on October 15, the platform is increasing video limits from one minute to three minutes. TikTok, arguably Shorts' biggest competitor, has ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...

It’s been just over a year since YouTube launched YouTube Shorts — and the video giant says it’s still in the early days of capitalizing on the massively popular feature. As of this summer, YouTube ...

YouTube wants to quickly ramp up the number of short-form “Shorts” videos available on its platform in order to better compete with TikTok. To aid with this effort, the company is today rolling out a ...

is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired. In its ongoing battle with TikTok for ...