I still remember the cool rush of ice water splashing over my head in summer 2014, my body bracing itself for inevitable shivers. The original “ALS Ice Bucket Challenge” was inescapable — if you weren ...
Over the past few weeks, tapping through friends’ Instagram stories has led users to notice the resurgence of the ice bucket challenge. People have seen their friends and families partake in what ...
The trend that dominated social media a decade ago — and raised millions for A.L.S. research — has been reborn as a vehicle to raise mental health awareness. By Madison Malone Kircher Is it déjà vu or ...
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