Blogger outreach is a common practice in the SEO landscape that is commonly used to acquire high quality links or to get some coverage on top media outlets (e.g. Huffington Post). When done right, ...

Interest in influencer marketing is skyrocketing. After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google ...

TapInfluence and Nielsen Catalina Solutions studied influencer marketing’s impact on WhiteWave Foods' Silk brand beverages last September and found the tactic lifted incremental sales by 10%. To date ...

Influencer marketing is on the rise and doesn’t appear to be coming down any time soon–well, not if statistics have anything to do with it. According to a recent case study by TapInfluence and Nielsen ...