Worms aren't squirming around in the depths of Beaver and other area lakes, yet plastic worms may get black bass to bite during summer more than any other lure. If worms aren't a natural food, why do ...

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

A Ned rig is a near-nothing bait composed of a small soft-plastic lure rigged on a jig head. And yet if you had to coax a bite from a bass anytime, anywhere, a Ned rig might very well be your best bet ...

New to redfish? Learn proven baits, where to find reds, and tactical tips on retrieve speed, structure, and conditions to catch more inshore fish.