Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

The tool will aggregate viewing data across apps and channels from more than 30 million activated VIDAA-powered smart TVs, ...

New method for measuring brand strength has been published on Amazon. The book Best Brands 2026 ranks the world’s ...

Nielsen is launching a new pilot program designed to more accurately count co-viewing and better reflect the total viewership for TV programming, particularly live events. The pilot will launched with ...

Measurement was once again a hot topic at this year’s Skoll Forum; with seven measurement-related sessions over three days, it eclipsed other perennially popular topics like funding and innovation.

As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.