An ad agency has apologized for creating a Mentos ad that made fun of fat people, and in doing so showed how cheating in advertising award competitions is rife, especially in Brazil: The agency, ...

Mentos enlisted raccoons to do the dirty work of trash collecting for a new sustainability-driven campaign, according to a news release. The effort highlights Mentos’ recyclable packaging and ...

Mentos, from the house of Perfetti Van Melle India, has announced a new campaign ‘Yes To Fresh’ that celebrates the fun transformation of boring, mundane moments into extraordinary experiences. The ...

It's safe to say that we're all familiar with the classic Mentos and Coca-Cola experiment where unassuming children drop the mint-flavoured sweet into a carbonated beverage, causing an eruption. Now, ...

Events and Experiences Lead Circa £47,000 per annum The UK Committee for UNICEF, Part home/Part office (London) based Head of UK Policy and Advocacy Circa £66,000 per annum The UK Committee for UNICEF ...

Perfetti Van Melle India’s confectionery brand Mentos has taken its ‘Dimaag ki batti jala de’ platform further in its latest campaign. The ‘Batti jalao’ film presents a riddle comprised of unconnected ...

Extending the global positioning from freshmaker to smart thinking, Mentos has produced memorable work right from ‘Aam Zindagi, Mentos Zindagi’ to the ‘Dimaag ki Batti Jala de’ campaign that makes ...

The campaign, developed by creative agency BBH Asia-Pacific, was launched to promote Mentos' new flavour variant, “Mintensity” which has four increasing levels of mint intensity. The 'M-Levels' aim to ...