LIV event replaced Greg Norman as CEO. Scott O'Neill was named the new CEO earlier this month, marking a potential new ...

Primo - partially owned by influencer, Grant Horvat - has been designated as the “official golf apparel sponsor” of Phil Mickelson's HyFlyers GC ...

LIV Golf has been making interesting moves in recent days, wanting to have the main say on the golf scene. One of the most ...

LIV Golf's Phil Mickelson appeared on Wednesday's edition of "The Claman Countdown" to discuss the league's new multiyear ...

Phil Mickelson has announced Primo Golf to be his LIV Golf team, HyFlyers GC's new apparel sponsor for the upcoming season.

This adjustment in his plans brings Ollie Schniederjans in as his replacement. Schniederjans, who recently claimed victory on ...

Phil Mickelson has confirmed his LIV Golf team, the Hy Flyers, has signed an apparel agreement with Primo. Phil Mickelson has confirmed Primo will be the official apparel sponsor of the HyFlyers.

Phil Mickelson has always believed that LIV Golf will succeed. With the Saudi-funded breakaway league set to begin its fourth season next week under the lights in Riyadh, Saudi Arabia, the six ...

Primo Golf, which calls itself one of the fastest growing golf apparel lines in the game with headquarters in Lehi, announced a partnership Monday with Mickelson and his LIV Golf team, HyFlyers GC.

Phil Mickelson subtly flaunted his trophy collection in his recent interview with Fox. The LIV Golf League has signed a deal with Fox Sports before the start of the 2025 season.

Phil Mickelson will miss the LIV Golf League season opener due to what he described as a "minor shoulder injury," sustained ...

announced Monday a partnership with six-time major champion Phil Mickelson and HyFlyers GC to become the team's official apparel sponsor ahead of the 2025 LIV Golf season. (Photo: Courtesy ...