A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.

Over just a few years, artificial intelligence has begun to reshape the digital marketing industry completely. According to Salesforce data, only 29% of marketers reported using AI in 2018. This ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

Ultimately, we’ll have to see if experiments in anti-AI marketing yield any real returns. Still, I suspect that the more Wall Street and the C-suite opine about the brilliance of AI and its boundless ...

AI search is not changing SEO fundamentals. Google's Danny Sullivan says to keep doing things that will make you successful ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

Abstract: Generative AI is revolutionizing marketing by creating new content from existing data. This paper examines how generative AI enhances consumer engagement, personalizes experiences, and ...

ChatGPT went mainstream in November 2022, bringing generative AI (GenAI) to the masses and catalyzing a whole new wave of the AI revolution. But it wasn’t until 2024 that organizations, my own ...

AI marketing startup Auxia just raised $23.5 million in combined Series A and seed funding. The startup brings AI agents to marketing and product teams to personalize consumer offerings. BI got an ...

Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond ...

A campaign image for Kraft Heinz’s AI promo for Lunchables Dunkables product. Credit: Kraft Heinz AI is already integrated into food supply chains across the world, but, as the technology becomes ...