Sanders isn’t just a coach—he’s a media powerhouse. His presence extends beyond the football field, from his Coach Prime documentary series on Amazon Prime to weekly talk show appearances on Tubi. His social media activity keeps Colorado in the national conversation, ensuring recruits and their families see the Buffaloes as a high-profile program.

Coach Deion Sanders finished another recruiting season at Colorado with his trademark strategy: 'I don’t go to nobody’s school or nobody’s house.'

The Colorado Buffaloes have officially promoted Hall of Famer Warren Sapp, a move that further strengthens Deion Sanders' staff

NIL and revenue sharing could bring about a more NFL-style approach to roster management and an end to the living room recruiting pitch

Deion Sanders is adding more significant NFL playing experience to his coaching staff at the University of Colorado. Sanders already has several assistant coaches who played the game at the highest level,

Ahead of a challenging NCAA campaign at the helm of the Colorado Buffaloes football program, head coach Deion Sanders voiced a strong message on his thrifty recruitment procedure.

Deion Sanders is flipping the script on college football recruiting, and the results speak for themselves. Instead of hitting the road, Coach Prime makes recruits come to him—leveraging his brand, the transfer portal,

Deion Sanders continues to add to the impressive NFL pedigree of his Colorado coaching staff, building a group with more than 150 years of combined experience in the league. This includes time spent as players,

Colorado head coach Deion Sanders may just have the answer to how college football will successfully navigate the transfer portal and NIL's impact on recruiting.