Large enterprises are starting to use AI agents to handle routine marketing execution rather than creative decision-making.

It looks as if ByteDance is finally divesting its US TikTok operations under political pressure. A $14 billion deal led by Oracle and investors raises a bigger question than ownership: Who will ...

TikTok has become a platform of major importance for brands across all sectors, but what does it really take to go viral? In their latest study, Visibrain breaks down the TikTok landscape to help ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Any company looking to target Gen Z consumers (those born between 1997 ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. In the emerging world of influencer marketing women tend to ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With the rapidly evolving world of digital marketing, firms are ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Intrusive ads that disrupt consumers’ browsing experiences or shopping ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...