LIV event replaced Greg Norman as CEO. Scott O'Neill was named the new CEO earlier this month, marking a potential new ...

Jon Rahm's LIV Golf team, Legion XIII, landed a deal with Greyson Clothiers apparel brand ahead of the 2025 LIV golf season.

Phil Mickelson has announced Primo Golf to be his LIV Golf team, HyFlyers GC's new apparel sponsor for the upcoming season.

LIV Golf has been making interesting moves in recent days, wanting to have the main say on the golf scene. One of the most important figures of the Saudi-backed Tour is Phil Mickelson, a man who has ...

Primo Golf, which calls itself one of the fastest growing golf apparel lines in the game with headquarters in Lehi, announced a partnership Monday with Mickelson and his LIV Golf team, HyFlyers GC.

Primo - partially owned by influencer, Grant Horvat - has been designated as the “official golf apparel sponsor” of Phil ...

Golf apparel brand Primo later this morning is announcing a partnership with Phil Mickelson and his LIV Golf team, HyFlyers GC, designating it as the franchise's first official golf apparel sponsor.

Phil Mickelson ... wealth on clothing items. And now he’s unveiled the flash new custom footwear he’ll be wearing for the 2025 campaign. In a video posted on the official LIV Golf X account ...

Phil Mickelson, Bryson DeChambeau, Cameron Smith and Jon Rahm, by offering contracts reported to exceed $100 million. That money was paid by LIV's financial backers, Saudi Arabia's Public ...

Now, Norman is stepping aside as LIV continues its attempt to become more relevant in the golf ecosystem. Greg Norman lured Phil Mickelson ... A list of popular brands as sponsors and licensing ...