Virgin Atlantic Airways Ltd. is seeking to win over loyalty program customers from British Airways who are disgruntled about ...

The rivalry between British Airways and Virgin Atlantic lingers on with a new move by Virgin Atlantic to entice BA customers ...

One week after British Airways' Executive Club backlash, Skift examines some of the key lessons and industry takeaways from ...

Airlines hope to meet the traveler demand for premium flying, whether by offering more roomier seats in economy or upgrading ...

In the past, British Airways Executive Club members were given a "Tier Point year collection end date" that fell on the ...

British Airways is overhauling its loyalty program to reward spending instead of miles flown. It will offer more chances to get points while making status harder to achieve for leisure travelers.

British Airways is overhauling its loyalty program, shifting earning potential to be based on customer spending instead of miles flown. Starting in April 2025, customers will earn one "Tier Point ...

British Airways is overhauling its loyalty program this year, switching to a revenue-based system and moving away from allowing travelers to earn points based on the route and fare class.

The updated program, set to launch on April 1, 2025, is being rebranded as The British Airways Club and promises more opportunities to accumulate loyalty points. Under the redesigned system, members ...