YouTube, Netflix, Prime Video Hit Usage Highs

YouTube Hits Record Share of TV Usage in December With 11.1%
Holiday football games were five out of the six most-watched telecasts during the month, per Nielsen's The Gauge report The post YouTube Hits Record Share of TV Usage in December With 11.1% appeared first on TheWrap.
YouTube, Netflix, Prime Video Hit Usage Highs During 2024 Holidays
The three streaming sites reach or tie their biggest share ever of the U.S. TV audience. The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all hitting or tying their best mark ever in Nielsen ‘s monthly snapshot of TV use.
Nielsen: YouTube, Netflix and Prime Video Hit Record Viewing Levels in December
NEW YORK —Heavy viewing during the Thanksgiving and Christmas holidays in the November 25 to December 29 2024 period covered by the December report of Nielsen’s The Gauge, helped increase overall TV viewing by 4% compared to the November report. That also boosted YouTube, Netflix and Prime Video to record viewing levels.
Holiday Streaming Feast: YouTube, Netflix, Prime Video All Hit Record Viewing Levels In December, Nielsen Says
Streaming leveled up again in December, according to Nielsen's monthly Gauge report, rising 9% to capture 43% of all TV viewing.
Holidays, Football and Blockbusters Drive Record Highs for YouTube, Netflix and Amazon Prime Video in December, according to The Gauge™
Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares

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