Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.

One of the pillars of Ogilvy’s strategy is storytelling. The agency has developed an approach in which brands not only promote products but also create stories that reflect authentic human experiences ...

In May of 2023, the Trump campaign released a video renewing his intentions of ending the constitutional right, although he ...

Livvy Dunne arrived at LSU as a valued recruit with a huge social media following. Five years later, she's the NCAA's highest ...

Launching a TV channel typically starts with content, not an ad tech platform – but FAST channel Creator TV is an unusual case.

The digital marketing landscape is evolving at an unprecedented rate, and businesses must keep up with the latest innovations ...

Many law enforcement agencies are turning to technology to address staffing challenges. Doing more with technology can also ...

If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

The popularity of short video platforms globally enables micro dramas to easily penetrate into various markets, including ...

Avoid costly mistakes in international PPC campaigns by checking these 13 critical Google Ads settings before launching.

Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different ...

The Open Source AI Foundation has launched a $10 million ad campaign aimed at convincing policymakers and others of open ...