The new Maker’s Mark campaign is called “Perfectly Unreasonable” and premiered on Sunday during NBC’s “Saturday Night Live” ...

A Chhattisgarh-based copywriter, Pranay Awadhiya, took an unconventional approach to applying for a job at Swiggy Instamart ...

The report talks about how 2024 marked a transformative phase for mobile advertising & trends to looks forward in 2025 ...

However, the tagline “Everyone Must Go”, paired with photographs of people sightseeing, quickly became the target of mockery in New Zealand, with opposition politicians and social media users ...

With about INR 30 crores in marketing spends, the kitchen solutions brand aims to deepen its consumer reach in India's small towns.

Knowledge Group Consulting's Ahmad Yassin on why the future of advertising is about AI agents with data making decisions for ...

Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.

Google's 'Advanced Plans' feature, in its Reach Planner tool, automatically suggests optimal ad type combinations and budget ...

One of the pillars of Ogilvy’s strategy is storytelling. The agency has developed an approach in which brands not only promote products but also create stories that reflect authentic human experiences ...

Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and ...

"Data science and AI are critical in delivering hyper-targeted experiences across multiple channels," says Kinesso's Karthik ...

Google announced three updates to its image and assets system including its generative AI can now generate people and faces. Google also announced asset audience recommendations and asset testing for ...