Shedeur Sanders is making headlines both on and off the field as the Colorado Buffaloes prepare for their Alamo Bowl matchup against BYU. The star quarterback t ...

Shedeur Sanders will be wearing custom Nike Diamond Turf cleats in a striking New York Giants colorway during bowl game.

Jeremiah Smith doesn't even have one year of classes under his belt and he's already starring in Nike commercials.

The sports business beat was wicked busy in 2024. Here, reporter Demi Lawrence shares 5 of the year's biggest stories.

Nike and American football coach, Deion Sanders, are collaborating again, for the release of the Nike Air Diamond Turf "Signing Day" sneakers.

Shoe fans noticed Shedeur Sanders and Travis Hunter were wearing pairs of unreleased Nike sneakers during a basketball event.

Kansas City Chiefs tight end Travis Kelce catches a 12-yard touchdown pass against the Pittsburgh Steelers in Week 17 of the ...

Swift told NFL commentators to focus on the players she was supporting ... and Sézane socks. She later changed into Nike Air ...

Shedeur Sanders is already making headlines ahead of the Alamo Bowl matchup against BYU. In a recent practice captured by Well Off Media, the Colorado Buffaloes ...

2024 marked yet another big year for Deion Sanders, aka Coach Prime, as he reprised his partnership with Nike, reintroducing ...

As Gabriel has carried the Ducks to the brink of their first national championship, he has done so with an island — and ...

Nike has the exclusive uniform rights for all three of the major sports in the United States (MLB, NBA, and NFL). However, ...