The Myrtle Beach Mall is now at the center of a lawsuit centered around an alleged assault in its parking lot.

MYRTLE BEACH, S.C. (WMBF) - People looking to ring in the new year with a little southern charm can make their way to The ...

NORTH MYRTLE BEACH, S.C. (WMBF) - North Myrtle Beach is set to honor Sergeant Gordon Best, who died in the line of duty on ...

CHERAW, S.C. (WMBF) - A South Carolina police officer died after being involved in a crash while off duty over the weekend.

Coastal Carolina officially has a new mind at the helm of the Chanticleer offense. The Myrtle Beach Mall is now at the center ...

People rang in the new year with a little southern charm with The Market Common’s Southern Times Square event.

CMC announced Tuesday that it reached a new three-year agreement with the insurance provider maintaining in-network access to ...

MYRTLE BEACH, SC (WMBF) - Out with the warmth and in with the cold for the start of 2025. Temperatures tumble overnight as a ...

HORRY COUNTY, S.C. (WMBF) - One person was hurt after a crash involving a log truck in Horry County on Tuesday. Horry County ...

Crews could be seen on Tuesday clearing dirt and debris from the area. Although Broadway at the Beach has not officially ...

CONWAY, S.C. (WMBF) - Coastal Carolina officially has a new mind at the helm of the Chanticleer offense. The program ...

The Florence Police Department said the incident happened Monday at a tobacco and vape shop on Pamplico Highway. Police also ...