BYREDO on Instagram: "“There’s a kind of unexpected beauty in New York. The life of the city graffiti, the architecture, the way people move. All these kind of fleeting images…” Collective Memories, with American artist @pendleton.adam. Pendleton’s art piece is available to view in our Byredo Williamsburg store. 132 N 6th St, Brooklyn Monday to Saturday 11AM-7PM Sunday Noon-6PM Video: @studiomundt #Byredo"

how did a basketball player create a perfume brand and sell it for $1 billion? 🏀💸 byredo founder ben gorham is parting ways with the swedish brand he founded in 2006. the news comes as no surprise — byredo, now fully owned by puig, has been undergoing a gradual transition for some time. the terms of their strategic partnership were established in 2022, when both parties signed an agreement stating that gorham would retain creative leadership until june 2025. in 2024, puig acquired 100% ownersh

BYREDO on Instagram: "Shipped. Delivered. Not yet unveiled. Stay tuned. #Byredo"