Apple expands 'Think Different' trademark to Apple Watch, Apple Pay, Apple Pencil, iPad & more - 9to5Mac
9to5mac.com
Apple expands 'Think Different' trademark to Apple Watch, Apple Pay, Apple Pencil, iPad & more - 9to5Mac
It’s been a while since Apple used its ‘Think Different‘ slogan. Launched with a one-minute TV ad in 1997 when...
Feb 29, 2016
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Apple’s iconic "Think Different" slogan and how it reshaped the brand! In 1997, Apple was struggling to find its identity, but when Steve Jobs returned, he turned things around with a bold new vision. Jobs partnered with the ChiatDay agency, which suggested the revolutionary "Think Different" slogan that perfectly captured Apple’s essence of creativity and innovation. From featuring legends like Einstein, Edison, and Mahatma Gandhi in their ads to using "Think Different" as a call for change, th
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