Payless pulled off a brilliant marketing stunt by creating a fake luxury store called Palessi.
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Payless pulled off a brilliant marketing stunt by creating a fake luxury store called Palessi.
Follow @entreprneurinsights for more insights like this In 2018, Payless pulled off a brilliant marketing stunt by creating a fake luxury store called Palessi. They invited fashion influencers to the grand opening, showcasing the same affordable Payless shoes but with high-end branding. Guests happily paid hundreds of dollars for $20 shoes ...
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